Role: Lead Strategist Strategic Output: Content Strategy + Renaming Challenge: NYC based eyewear brand formerly named Tnemnroda (adornment spelled backward) was a cult favorite among the influential urban trendsetters and celebrities. However the brand's name left consumer's confused and the visual assets did not align with the unique nature of the product. Solution: Renamed and simplified the brand to NRODA (adorn spelled backward). Built strong creative foundation to develop a refreshed visual language. Developed a digital marketing campaign entitled "The Perfect inspired by aspirational creative couples. Assembled a creative team to execute the production of all assets. Refreshed brand identity lead to increase in sales, expansion of retail partnerships and social media engagement.